Little is documented about where the 'What Is Love Moggity' clip first appeared, as it circulated through user-generated soundboards rather than an official release. Its short 17-second length made it ideal for looping in meme edits and short-form videos, where the memorable vocal phrase works as an instant mood cue. With only a handful of views on its original upload, it spread mainly through reuse by creators looking for light, slightly absurd background music. It endures because the hook is easy to recognize and easy to pair with visual jokes.