Tela Quente is TV Globo's Monday night movie session in Brazil, and its opening vignette has become one of the most recognisable sounds in Brazilian television. The ident plays before the featured film, so for generations of viewers it is linked with settling in for a big premiere. Online, the short clip circulates as a standalone sound for memes, edits and parodies, where it is used to give an ordinary moment the drama of a televised event. Its familiarity is why it still works instantly, even for viewers who have not watched the programme in years.