VIVIZ is a South Korean trio formed by Eunha, SinB and Umji, who previously performed together in GFRIEND and debuted as VIVIZ in 2022. Their releases blend dance-pop vocals with polished, performance-focused production, which suits short-form video editing. Cliché circulates among K-pop fans as a short excerpt shared on soundboards and in fan communities, where brief hooks are reused for edits and dance clips. Its appeal comes from that recognisable trio vocal sound and a hook that listeners can identify quickly, even without the full track playing.