Wario was introduced by Nintendo as Mario's greedy rival and quickly became a regular villain and playable character in Mario Kart, Mario Party and his own WarioWare series. His over the top laugh became one of his defining traits alongside his yellow cap, zigzag moustache and love of treasure. Clips of the Wahahaha were shared on soundboards and in gaming edits because the short cackle works without any context. It now signals a smug victory online, especially in Nintendo fan videos, streams and meme compilations where someone wins in an obnoxious way.