The phrase spread as a caption and voiceover across Vine era reposts, TikTok and YouTube edits in the early 2020s, usually paired with clips of dogs caught in odd poses or human like behaviour. The intentional misspelling wat and doin became part of the joke, copied into comments, stickers and soundboards alongside the audio. Because the question works without context, creators reuse it for any animal clip that needs an instant confused narrator, which helped the full version stay popular long after the original short edits.