What Is Love was released in 1993 by Trinidadian German singer Haddaway and became a major Eurodance hit across Europe and the United States. Its chorus turned into a pop culture catchphrase, helped by Saturday Night Live's Roxbury Guys sketches in the mid 1990s, where two club obsessed characters bobbed their heads in unison to the track. The 1998 film A Night at the Roxbury extended the joke, and later meme edits revived the hook for romantic fails, club parodies, and nostalgic 90s references online.
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The iconic What Is Love vocal hook from Haddaway's 1993 dance hit, used in memes and edits for romantic confusion or head-bobbing comedy moments.
This short clip captures the famous sung question from Haddaway's Eurodance anthem, delivered in a deep, earnest vocal over a pulsing synth beat. The singer repeats the line with pleading intensity before the well-known answer about not being hurt. At just under three seconds it lands as instant recognition, bringing nightclub energy and 90s nostalgia in a single phrase. Viewers hear it as both sincere and funny, which is why the moment works for exaggerated romance, awkward flirting, and synchronized head-bobbing jokes.
