Place it right after the confusing moment in an edit, then follow it with Ceeday Huh for a second reaction beat before cutting to the next shot. For a bigger escalation, open with Oh My God Wow, pause on the reveal, then use this clip as the payoff.
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This is a short voice clip of about one second in which the same confused phrase, “What the heck,” is said twice in quick succession. The repetition makes the disbelief feel funnier and more emphatic than a single exclamation, giving it a baffled, light-hearted tone that suits an unexpected or nonsensical moment.