The chant comes from Saudi Arabia's stunning 2-1 victory over Argentina at the 2022 FIFA World Cup in Qatar, a result that ended Argentina's long unbeaten run. During the upset, Saudi supporters in the stadium began taunting Lionel Messi, asking where the Argentine captain was while their team held on for the win. Clips of the crowd cheering and chanting spread quickly across football social media, turning the moment into a reusable meme for any match where a famous player fails to deliver. It remains popular because the upset still feels almost unbelievable.