Eve's Who's That Girl became a defining early-2000s hip-hop single, built around a confident chorus that asks the title question over a polished, radio-friendly beat. The hook travelled beyond the original track as short clips circulated on soundboards and social video, where creators repurposed it as a shorthand for attention, admiration and arrival. Its staying power comes from that simplicity: the question needs no context to signal that someone has just stolen the scene, which keeps it useful for fashion, reaction and transformation edits years later.