The line comes from a Ugandan television interview with LGBTQ activist Pepe Julian Onzima, where host Simon Kaggwa Njala repeatedly asked why are you gay. The exchange later resurfaced online, was clipped and remixed on YouTube and TikTok, and the geh pronunciation became the copied spelling in memes. Its serious tone made it perfect for reaction edits alongside the bruh sound and other callout clips. It remains popular because the short question instantly frames any clip as an interrogation, even when the moment being shown is completely trivial or silly.