The line comes from the Portuguese localization of The Witcher 3: Wild Hunt, the 2015 action RPG by CD Projekt Red. In game it is throwaway NPC dialogue reacting to something unsightly, but Brazilian players clipped the short exclamation and began sharing it outside the game as a standalone reaction. Its brevity helped it spread on soundboards and in meme edits, where it now functions like a verbal sticker for ugliness, bad design choices and cursed images, understood from tone alone even by non-Portuguese speakers.