Work was released in 2016 as the lead single from Rihanna's album Anti, featuring Drake. Rooted in dancehall and reggae-pop, the song topped charts internationally, including the Billboard Hot 100, helped by its minimalist production and highly imitable chorus. Online, the repeated hook escaped the track to become shorthand for hustle culture, with editors looping it under jobs, chores and workouts. Its recognisability and built-in repetition keep it in circulation as a meme sound long after its chart run.
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Rihanna's Work hook featuring Drake, the repetitive dancehall pop chorus people use as a meme sound for grinding, hustling and relentless hustle jokes online.
This clip captures the looping chorus from Rihanna's Work, built around the repeated work work work phrasing delivered in a relaxed dancehall cadence over a minimal beat with Drake's feature associated with the track. The hook is instantly recognisable because the repetition stretches and slurs the word until it feels hypnotic and slightly comic. Played on its own it turns an ordinary task into a joke about endless effort, making a simple grind feel exaggerated, catchy and perfectly suited to short looping edits and reactions.
