Pole Chudes began in 1990 as the Russian adaptation of Wheel of Fortune, in which contestants spin a large wheel and solve word puzzles for prizes. Hosted for decades by Leonid Yakubovich, it became one of Russia's longest-running and most recognisable television game shows, and its opening music became inseparable from the format. Online, creators reuse the short intro outside the studio to frame quizzes, lotteries and joke reveals, because even a few seconds instantly tells viewers that a game, a guess or a prize is coming.