Place it at the twist in a cursed edit, after a normal scene has set up the joke, then follow it with the Classic Error Sound for the payoff and the Dun Dun Dun Sound for the reveal that follows.
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This is a roughly five-second distorted exe-style sound effect built around the name Zuma.exe, with warped, glitching tones that keep bending out of shape. It feels uncanny and tense, like a joke that has slipped into horror, and it lands best as a sudden shock in a meme edit.