Place it in the edit after the opening shot and before the main action, then follow it with a Bruh reaction and a burst of baby laughing to close the sequence.
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The Zupa clip is a 27-second meme button centered on one short word, given far more room than a quick soundbite would allow. It feels silly and deliberately awkward, funny because it lingers when a listener expects a brief gag to finish. That drawn-out quality turns an everyday word into the joke itself, without needing any extra setup or explanation.