Arnab Goswami became one of India's most memed television figures through his loud debate shows on Republic TV, where short outbursts are constantly clipped by viewers. Kuch bhi, a common Hindi expression of disbelief, spread on WhatsApp, Instagram Reels and YouTube Shorts as a reaction to absurd statements. Indian creators pair it with other desi meme reactions like the hey prabhu hey hari ram krishna jagganath clip when a scene turns completely chaotic. Its popularity lasts because the phrase fits almost any nonsensical moment without needing context.