The phrase arriba las Chivas comes from supporter culture around Club Deportivo Guadalajara, founded in 1906 and widely known simply as Chivas, Spanish for goats. Fans have long used arriba, meaning go up or come on, as a rallying cry at Estadio Akron and in away sections. Television broadcasts, fan videos and social media clips helped turn the short shout into a shareable audio cue beyond the stadium, often paired with crowd cheering in fan edits. It remains closely associated with the red and white striped club and its all Mexican player tradition.