Ayako Kawasumi is a Japanese voice actress whose expressive anime performances have made short vocal moments like this one popular as reaction sounds online. The clip itself is extremely brief, just over seven tenths of a second, which makes it easy to drop into fast-paced edits, memes and short-form videos without breaking their rhythm. Because the scream is clearly stylised rather than realistic, it works as comedy shorthand for panic and embarrassment, and it continues to circulate among anime fans who recognise her distinctive high-pitched delivery.