Put it at the very start of an edit to grab focus, then follow it with a punchline sound like Ba Dum Tss. For a second joke in the same edit, follow it with Faz O L Vinheta to keep the gag going.
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This is a very short voice clip of former Brazilian president Jair Bolsonaro saying 'presta atenção', Portuguese for 'pay attention', in a blunt, forceful tone. It feels stern and slightly mocking, like a scolding warning to stop talking and listen at once. The line became familiar through Brazilian meme pages and messaging groups, where people reused it to call someone out or puncture a serious moment with comedy.