"Borgir" spread online as a misspelled, deliberately goofy version of "burger," used in meme captions, short audio clips, and absurdist edits. Rather than pointing to one clear original source, the joke became popular through reposted meme videos and soundboard clips where the odd pronunciation itself was the punchline. It remains common because it is instantly understood, very short, and easy to drop into food jokes, brain-rot compilations, and random reaction edits. It often appears alongside exaggerated meme timing similar to a vine boom.