Chicken Attack became widely known online through the 2017 music video by The Gregory Brothers featuring yodeler Takeo Ischi. The song mixes playful vocals with an intentionally ridiculous martial arts concept, which helped it spread across YouTube, remixes, and meme edits. Short snippets are still used because the audio signals instant silliness and exaggerated action. It remains popular in videos that need a fast comedic switch from peaceful or cute visuals into dramatic nonsense.