Place it at the end of a fail or roast edit, after the setup has played out, so it acts as the payoff. Follow it with Bruh for the next reaction, or with Emotional Damage when the miss is bigger, and save Oh My God Bro Oh Hell Nah for a second reaction later in the same edit.
このサウンドについて
This is a short, roughly four-and-a-half-second vocal chant built around the nonsense syllables ching chog bing dong, followed by hit stone cold and a long, drawn-out ayeeeeeee. It feels silly, loud and deliberately over the top, like a joke being shouted rather than said, with the stretched ending giving it a triumphant, meme-ready punch.