Discord launched in 2015 as a chat platform for gamers and grew into a home for servers, voice channels and direct messages across gaming, study and fandom communities. Its default notification sounds became instantly identifiable as the app moved onto phones and desktops everywhere, and the text message ping in particular was copied into edits, streams and parody screenshots. As short form video adopted Discord chats as a storytelling format, the sound turned into shorthand for receiving a message, and it remains a staple of meme edits and gaming content.