Doge began in 2013 around a photo of Kabosu, a rescued Shiba Inu from Japan, paired with broken English captions in Comic Sans such as such wow and much amaze. The format spread across Tumblr, Reddit and forums before becoming a general reaction language online. Short voice versions like this wow clip adapt that written humour into audio for videos and soundboards. It remains popular because the Doge voice instantly signals playful amazement or ironic understatement, even for viewers who never saw the original image macros.