The phrase double cheeked up on a Thursday afternoon circulated online as a deliberately absurd caption, praised for sounding oddly specific and formal at the same time. It spread through meme edits and reposts, where it was frequently paired with Omni Man from Invincible and other characters posed from behind. The Thursday detail became the most quoted part, turning a random weekday into the punchline. It remains popular because the line is instantly recognisable, easy to caption over images, and funny without needing any setup or explanation.