Dracula Flow began as a series of viral freestyle videos from Plummcorp Records, featuring a performer in full Dracula costume delivering stream of consciousness rap bars that mix horror imagery with everyday slang. Shared widely on YouTube and TikTok from 2023 onward, the series became quotable for lines delivered with total conviction despite their randomness. The chopped cheese, a New York bodega sandwich, became one of those throwaway references fans clipped for soundboards, turning a single bar into a reusable meme reaction.