Dragostea Din Tei was released by the Moldovan pop group O-Zone in 2003 and became a worldwide hit the following year, helped by its catchy chorus and danceable rhythm. It gained a second life online in 2004 when Gary Brolsma's lip-sync video, widely known as Numa Numa, became one of the internet's first major viral videos. Since then the melody has remained a familiar meme sound, and lute and medieval-style covers have kept it popular with fantasy fans, gamers and creators making bard-themed content.