Hotline Bling was released by Drake in 2015 and quickly became one of his most recognisable songs, helped by its simple melody and the viral dance from its music video. Stripped of its vocals, the beat took on a second life online, where creators reuse it to signal confidence, smoothness or ironic coolness in short edits and memes. Because the melody is so widely recognised, even a few seconds instantly set a mood without needing explanation, which keeps it popular years after its release.