The phrase became closely linked to the blue Smurf cat, also called Shailushai, during the meme’s widespread circulation on short-form video platforms in 2023. Videos commonly paired the creature with a musical passage from Alan Walker’s “The Spectre,” whose lyrics include “we live, we love, we lie.” The combination spread through image edits, animations and surreal nature scenes. It remains recognizable because the earnest, atmospheric music contrasts sharply with the small mushroom-carrying character and other deliberately unusual visuals.