The quena has been played in the Andes for centuries and is closely associated with Bolivian and Peruvian folk music, often made from wood or bamboo with a distinctive notched mouthpiece. Short recordings of its melody circulate online as a shorthand for Andean culture, rural landscapes and wistful reflection. On soundboards and in short video edits the Bolivian flute clip became popular as a versatile reaction sound, used both sincerely for travel content and ironically to soften or undercut a joke with sudden calm.