Five Nights at Freddy's, the 2014 indie horror game by Scott Cawthon, made its animatronic jumpscares famous, and the FNAF jumpscare scream became one of its most recognisable audio signatures. As gameplay clips and reaction videos spread on YouTube, editors began lifting the scream out of context and using it as a standalone punchline for scares, fails and pranks. It stuck because the sound is instantly understood even by viewers who have never played the game, signalling danger and surprise in under a second.