Fortnite, Epic Games' battle royale game released in 2017, made its elimination sounds familiar to millions of players through regular gameplay, streams and short-form video. As the game was updated, its death cue was revised, which is why clips comparing the old and new versions began circulating among players who noticed the change. Like the Roblox oof, it became a shorthand for losing in gaming memes, and it still appears in Fortnite edits, fail compilations and reaction videos because players recognise it instantly, even without seeing the game on screen.