The phrase became widely known through the pickets of the Westboro Baptist Church, a small Kansas-based congregation whose anti-gay signs and slogans were frequently filmed at funerals and public events in the 2000s. News coverage and online clips turned the wording into a recognizable shorthand for that style of protest, and it later circulated in reaction videos, documentaries and political commentary. It remains in use mainly as a citation or criticism, rather than as an endorsement, because the slogan instantly identifies a specific, controversial form of American religious picketing.