“Magic” was released in 1974 by Pilot, a Scottish pop group, and became an international hit. The chorus is built around the repeated line “Oh, oh, oh, it's magic,” though online searches often render it as “ho ho ho it's magic.” Decades after its release, the compact hook remains familiar through radio, television, advertising, and short-form video edits. Creators continue using it because the lyric communicates wonder immediately, while the upbeat arrangement makes transformations, successful tricks, and satisfying reveals feel lighthearted.
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A short clip of the “Oh, oh, oh, it's magic” chorus from Pilot's 1974 pop song Magic, used for reveals, lucky moments, and playful transformations.
This clip captures the bright, instantly recognizable chorus from “Magic” by the Scottish pop band Pilot. A buoyant melody carries the repeated “Oh, oh, oh, it's magic” lyric, creating a cheerful sense of surprise and wonder. Although listeners sometimes transcribe the opening as “ho ho ho,” the vocal is generally written as “oh, oh, oh.” Its upbeat delivery works especially well when an ordinary scene suddenly becomes impressive, a trick succeeds, or an edit reveals an unexpectedly polished result.
