The sound is associated with Kurt Russell in Quentin Tarantino's western The Hateful Eight, released in 2015, where Russell plays bounty hunter John Ruth. Short, quotable movie insults travel well on soundboards because they carry a recognisable voice and attitude in just a couple of seconds. This one has stayed in circulation as a reaction clip for sceptical edits, gaming fails and meme videos, where a single blunt dismissal says more than a longer rant. Its brevity and familiar film voice keep it easy to drop into almost any short-form edit.