Huggy Wuggy is the tall blue monster from Poppy Playtime, the indie horror game released in 2021 where players explore an abandoned toy factory. His cheerful design and sudden aggression made him an instant viral villain, with gameplay clips, fan animations and TikTok edits spreading his laugh far beyond the game itself. Like other horror jumpscare sounds, it is now reused as shorthand for a cute character turning dangerous, which keeps it popular in memes, reaction videos and Halloween edits years after Chapter 1.