Place it at the end of a build-up, just before the reveal shot, then follow it with an Oh My God reaction for a genuine surprise or a Bruh for a let-down, letting the second sound deliver the verdict the first one sets up.
このサウンドについて
This 16-second meme clip is built around the phrase 'it's coming out,' stretched into a tense, drawn-out vocal build that keeps listeners waiting for the payoff. It feels awkward, suspenseful and funny at once, like a reveal that refuses to arrive, which makes the eventual release land harder for anyone hearing it cold.