Jojo Todynho is a Brazilian funk singer, television presenter and internet personality who became one of the most memed celebrities in Brazil through her candid, dramatic on-air moments. 'Ranço' is popular Brazilian slang for holding a grudge or feeling strong resentment toward someone, and Jojo's expressive way of saying it turned the word into a recurring catchphrase in her appearances. The clip circulates widely on TikTok, WhatsApp and meme pages, where Brazilian creators use it as a reaction sound for anything they passionately dislike. Its short length makes it perfect for quick punchlines in edits and status videos.