The phrase khokhokho is the transliteration of the Russian written laugh ho ho ho, while poskhalko plays on paskhalka, slang for a hidden Easter egg joke in games and media. The clip spread through meme soundboards where short Russian laugh audios are reused as reactions, edits and stream alerts. Its appeal comes from how recognisable the rolling laugh is even without understanding Russian, so creators borrow it for reveals, trolling moments and funny compilations. It remains popular alongside other laugh reactions because it signals a joke is hidden in plain sight.