As a meme sound, Morangao circulates mainly through fan edits and live stream highlights linked to Leonardo Lima, where short, repeatable catchphrases travel quickly between chat, clips and social videos. Its appeal is not a long story or a famous scene, but its recognisable, in-joke quality: viewers who know the stream get it instantly, while new listeners hear something odd and memorable enough to reuse. That mix of streamer personality, prank energy and a two-second length has kept it useful for reaction edits and short-form comedy.