The clip is tied to Leonardo Lima Live, a Twitch streamer whose live moments are often clipped and shared as short memes. Its title, Sou Viaduto, is the line at the centre of the sound, and the clip circulates mainly as a brief reaction rather than as part of a longer song or show. Like many streamer catchphrases, it is picked up by viewers who reuse it in edits, jokes and troll clips, where the familiarity of the voice and the oddness of the phrase do most of the comic work.