Apple Pay launched in 2014, and its short confirmation chime became instantly recognisable as contactless payments spread on iPhones. Editors began boosting everyday phone sounds to extreme levels for comedy, and this payment tone was a perfect target because everyone knows how quiet it should be. The loud version circulated on soundboards and in short form edits as a generic over the top transaction joke, used whenever a character pays, gets charged, or pretends something cost far too much.