The phrase is in Brazilian Portuguese and circulates online as a short reaction meme rather than a clip tied to a widely documented film or show. Its appeal is the clear escalation in the delivery, which makes it usable even for audiences who only catch the words for God and water. Creators reuse it for plumbing disasters, storm footage, spilled buckets and any scene where a situation suddenly becomes too much to handle, letting the shout do the reacting for them.