Infinity Pool is a 2023 science fiction horror film written and directed by Brandon Cronenberg, starring Alexander Skarsgard and Mia Goth as Gabi Bauer. The trailer campaign in January 2023 used Goth's voice to sell the film's themes of cloning, identity and bodily transformation, with the new skin line capturing that idea in two words. Clips from the trailer later circulated as short audios online, where horror fans and editors kept reusing the quote for edits about doubles, masks and uneasy reinventions.