Mr Krabs is the greedy owner of the Krusty Krab in SpongeBob SquarePants, the long-running Nickelodeon cartoon that first aired in 1999. His obsession with money became one of his defining jokes, so short clips of him talking about cash were easy to lift, share and reuse. On meme pages and soundboards, the character's instantly recognisable voice turned the clip into shorthand for greed, profit and payday excitement, and it still works because almost everyone recognises both the voice and the joke behind it.