MuchDank built the clip as a meme edit around Drake, the rapper whose interviews and reactions are widely remixed online, with source tags also referencing Zane Lowe and Apple Music. The short scream spread as a reaction sound on soundboards and in edits, where it works like a louder bruh moment or an oh my god bro oh hell nah man reaction to something absurd. Its popularity comes from how instantly the frustration reads, making the same two-second line reusable for fails, bad opinions and unbelievable moments shared across social platforms today.