Counter-Strike: Global Offensive, released by Valve in 2012, awards an MVP title at the end of each competitive round to the player judged to have made the biggest impact. That brief on-screen celebration became closely linked with its short musical sting, and players began sharing the audio for use outside matches. Alongside the bomb has been planted announcement, it spread through gameplay montages, reaction videos and soundboard sites, where it now works as shorthand for winning a round, carrying a team or pulling off a clutch play.