Sunstroke Project and Olia Tira performed Run Away representing Moldova at the Eurovision Song Contest 2010 in Oslo. Saxophonist Sergey Stepanov's deadpan solo quickly went viral on YouTube as Epic Sax Guy, spawning remixes and endless ten-hour loops. The riff became shorthand for absurd hype across memes and gaming videos. Streamers later adopted the short sax burst as a donation and subscriber alert, which explains its continued life on soundboards as a high-energy notification cue.