Once Upon a Time premiered on ABC in 2011 and ran for seven seasons, reimagining Snow White, Rumplestiltskin and other fairy tale figures living under a curse in Storybrooke, Maine. Its opening titles used short, magical musical cues over the show logo, and those few seconds became easy to lift, share and reuse online. As soundboard clips and short-form edits spread, this sting survived the series itself because it signals fantasy instantly, without needing any dialogue, character or plot context to understand the joke or the mood.