The Price Is Right has aired on American television since 1972, and its losing horns cue is one of the most recognisable sounds in game show history. The four-note descending brass sting plays whenever a contestant's bid misses the mark or a pricing game ends in defeat. Clips of the sound spread through early fail compilation videos on YouTube, and it later became a staple of meme edits and short-form reaction content. Because almost everyone recognises the cue instantly, it still works as comedy shorthand for public failure. It is the sad counterpart of the correct answer chime.
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The Price Is Right losing horns that play when a contestant guesses wrong. A classic game show fail sound effect used in memes, edits and reaction videos.
This clip captures the famous losing horns from The Price Is Right, the four-note descending brass blast that plays when a contestant's bid is too far off or a pricing game goes wrong. Each note droops lower than the last, like a sad trombone giving up in real time, and the whole thing lands with a wave of playful pity. Hearing it instantly tells the audience that someone just failed, which is why it feels so satisfying when it drops over a botched trick shot, a wrong answer, or a plan falling apart on camera.
